https://www.lindseyefrazier.com/home daily 1.0 2025-07-16 https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/73c38404-cd8a-4a58-9e97-71e1b227f661/2019.12.Upstate_Birthday.1.jpg https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/85b9ff08-536d-49aa-a418-c6ceb2e1372e/5901AA013.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/fd2d178b-e6a9-43e9-85d9-7b79b72fe9c8/onboarding.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/5fe8b3e2-1130-4cbb-b489-8f828fa8849f/MVP-2.png https://www.lindseyefrazier.com/contact daily 0.75 2023-12-23 https://www.lindseyefrazier.com/portfolio-1 daily 0.75 2023-12-23 https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/e253d96d-a53c-4338-b8c5-fccaed0ff2dc/results_MVP_7.gif https://www.lindseyefrazier.com/case-study-1 daily 0.75 2025-09-05 https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/52c46005-bd83-4fb7-aba9-0b77f8c5b7ef/Artboard+31.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/762c73ca-f06d-4bb4-99d7-4668ce2df59b/Artboard+15.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/4339fe43-2aff-42ca-92ee-b8a3ae0f80b5/Artboard+1+copy+2.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/9474b4dd-9072-4d5e-b3cd-b1901996b865/Artboard+13.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/117eda60-2dd6-4841-9fb7-0279138a6517/Artboard+20.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/2a9d2696-ee2c-443a-bc03-b7b8fdcedaa0/Artboard+32.png https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/2f86d01e-c2fb-4139-a510-8aad3a21baec/results_MVP_7.gif https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/9ac32e60-d630-4ffa-b7be-8ade0a6a5a90/inspo0a.png Case Study 1 (2024) 23andMe walks you through complicated test results (on the web) in a user-friendly way. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/cade9ffb-1171-4582-889c-eaa27e51f4e8/Insights+on+PIT+experience_Page_15.png Case Study 1 (2024) A slide from my insights deck, the final deliverable of my research https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/17867bca-0cc0-406c-bbb4-e44b6fc241a9/e6+Step+1+-+Discovery+Kickoff%E2%80%94Mobile-App+-+New+Page.png Case Study 1 (2024) The team used a Lean UX Canvas to identify business problems, desired outcomes, problem statements and solution ideations. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/3a240e07-eeb7-492d-b90a-d7719d7c4238/p2-1.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/229e224e-f2a2-4eb5-81a7-8b4563bda074/Frame+522.png Case Study 1 (2024) Final results experience MVP https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/d908d267-c2a8-4fb2-9aaa-fd161e5da99e/Frame+535.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/5e520f53-4043-44a6-8aa4-71f5766322bb/low-fi-wireframes.png Case Study 1 (2024) Patients wanted to know: What is my result? What does it mean? Why does it matter? And what should I do next? https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/ab934e9e-67b2-415c-af57-d74464908b10/Frame+541.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/8996a3fb-87a8-49a4-9573-2469f8bb0600/inspo3b.png Case Study 1 (2024) MyChart (Epic) manages records and allows communication with your medical team. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/3d30f33f-b2fe-4973-af61-01369f6e2e7d/Frame+482.png Case Study 1 (2024) 1- Results summary with new message banner; 2-Results data visualization; 3-Message inbox with provider; 4-Document center; 5-Share results https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/9d7a678c-79ef-43bb-af54-679c422d82ac/Insights+on+PIT+experience_Page_06.png Case Study 1 (2024) A slide from my insights deck, the final deliverable of my research https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/3071360d-df00-4a40-9b4f-c887d1475ff7/e6+Step+2+-+Discovery+Kickoff%E2%80%94Mobile-App+-+New+Page.png Case Study 1 (2024) Prioritization of ideations we came up to solve the business problem. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/c7fde571-a3dc-46b7-9c8b-5b8124e4f83e/Frame+523.png Case Study 1 (2024) Final results experience MVP https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/0b5486b2-a36e-43c8-a1bd-5f95a893e412/low-fi-wireframes-markup.png Case Study 1 (2024) Based on the mobile team’s initial feedback, I toned down the “textbook” level of content by removing “Positive result” and “Risk guidelines.” https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/80da5881-0f2f-4dfd-8e93-ee9836e6f908/Frame+527.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/8cfaa595-abd3-4834-9fbf-e7eca1d7b766/inspo2.png Case Study 1 (2024) Natural Cycles has great data visualization and other educational content. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/f0a3e455-f99a-4280-b94e-1419cb0d2b56/Frame+520.png Case Study 1 (2024) Onboarding "after" style revamp https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/2b8dad58-a2d6-43e4-be61-f4d7f7cdfe65/Frame+483.png Case Study 1 (2024) 1- New message from your provider banner; 2-Results summary; 3-Next steps; 4-Bottom navigation 1st concept; 5- Appointments scheduling; 6-Upcoming appointment https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/496bdd10-2a70-4b5a-a704-0af090b951d1/Insights+on+PIT+experience_Page_08.png Case Study 1 (2024) A slide from my insights deck, the final deliverable of my research https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/cc77ad18-e2cf-4036-b6fe-3beaf2f45e72/Frame+510.png Case Study 1 (2024) "After" I landed on a simplified user flow for sharing results to give patients what they wanted the most. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/aab836f8-b921-4917-b7ac-e02a0ba64638/Frame+529.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/f4958055-ab14-4814-8164-d8cfb9e0a33e/Group+2.png Case Study 1 (2024) Mapping our questions and assumptions as high-risk uncertainties (to help inform next steps for the team). https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/76d344e0-7279-4283-9cf2-d61e571ee625/Frame+538.png Case Study 1 (2024) It quickly became clear that users needed results explained to them. Even language in the result banner was confusing them. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/46ca9c69-b6e6-4628-90b8-6989eeb235a4/inspo1.png Case Study 1 (2024) OneMedical's platform is an easy way to navigate a complex ecosystem of patient care tools. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/988e9c43-71a4-4a33-bdfd-c9215aa5cba6/Frame+521.png Case Study 1 (2024) Onboarding "after" style revamp https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/7bba2495-1495-4c7e-b879-09c0a79d7fad/Frame+481.png Case Study 1 (2024) 1- Results landing page with new message banner alert; 2- Bottom navigation 2nd concept; 3- My health for medical record keeping; 4- Get care for next steps; 5-Messaging with provider https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/41558c8a-99ab-453e-a8dd-a67858302353/Insights+on+PIT+experience_Page_10.png Case Study 1 (2024) A slide from my insights deck, the final deliverable of my research https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/0c17ad9c-1164-4120-8347-d8436c5ff4ed/Group+3.png Case Study 1 (2024) Team members committed to an action plan for unpacking high-risk uncertainties. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/338f2741-638e-4539-ad48-50a237d82486/Frame+530.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/58278ca3-031f-4639-b283-8417f40b1abc/Frame+536.png Case Study 1 (2024) Phrases like “lifetime risk” and "genetic illness" could cause undue stress if taken out of context. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/1e735b82-d3e0-4255-8849-61328a772b77/Highlight+canvas2.png Case Study 1 (2024) Analyzing transcripts in Dovetail, searching for impactful quotes and themes https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/4c094db9-f276-4eae-9650-43bdf1674eca/Group+4.png Case Study 1 (2024) Team members committed to an action plan for unpacking high-risk uncertainties. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/dc577e4c-5c8f-40a7-91ed-d11e05efbe2d/before-userflow-cropped.png Case Study 1 (2024) "Before" The web user flow for sharing felt overly complex and outdated. There were too many steps, like creating an "address book." https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/b6ddbf11-2089-49bc-9a73-3cc64621597c/Frame+528.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/08788402-1fe8-465b-8f8f-48e7c6189a65/Frame+537.png Case Study 1 (2024) There was far too much cognitive load for someone dealing with new test results. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/00fed9ac-c3b0-40e7-88e0-04a77fb4afd1/e6+Step+4+-+Discovery+Kickoff%E2%80%94Mobile-App+-+New+Page.png Case Study 1 (2024) The team identified the Results experience as a Next big bet. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/7c41ebc7-bc6a-45ff-8840-934a983105e2/Highlight+canvas1.png Case Study 1 (2024) Clustering quotes into themes in Dovetail https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/0f7d3f8b-bbd5-40dd-9d1e-8b33b1b80a78/Frame+2.png Case Study 1 (2024) I started with the simplest use case: A negative result for our Genetic Health Screen test. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/f58e63ef-423b-4493-a4a4-8cae3519f6b8/Group+1.png Case Study 1 (2024) We began to ideate on how to extend the patient lifecycle by helping them develop a health plan. https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/a6696575-391d-4911-aba8-5118c935a980/p2-2.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/b1385b34-f71d-402c-ab22-01aab152abf4/Frame+542.png Case Study 1 (2024) https://images.squarespace-cdn.com/content/v1/641f2d57ddd4f748a3e42556/65cf325c-4fc7-42da-a4fa-d557ebc17d11/Frame+543.png Case Study 1 (2024)